Bio Moca
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Creativity in Business pushes the world forward.
I like to develop the potential of brands, people and businesses based on creativity in retail, luxury, lifestyle and culture industries.

I am an executive business developer with a unique blend of brand marketing, creative, operational & financial experience.
In various positions as CFO (10 years), then as CEO (7 years), I have successfully developed an established luxury Italian brand in the USA (SALVIATI), turned startup retail projects into real businesses in France (FNAC EVEIL & JEUX, ARTES at PPR-KERING) and contributed to the turnaround of a global leader in tableware (ARC INTERNATIONAL).

In addition, my business development know-how comes with a strong financial background applied to growth projects from within established retail, luxury and industrial groups.
Having worked in the USA, I am familiar and at ease in both Anglo-Saxon and European cultures and stay focused on the profitability of creative growth initiatives.

My current professional skills cover:

● Business development of innovative retail, luxury, lifestyle, culture concepts
from early stage to full deployment, in large corporations, medium sized companies
and startups

● Business development of the revenue

● Management of mixed teams with creative/design, IT, marketing & administrative backgrounds

● Financial control, organization and legal management of companies in growth
or in turnaround

● Fundraising from private investor or public funds (Sovereign fund, Government, City, Chamber of commerce)

● International experience in the USA and both Anglo-Saxon & European business cultures