CREATIVE INDUSTRIES _
« Creativity moves the world forward by bringing people together. I have thrived in the cultural industries where I helped build and grow brands for 12 years: twice in France and once in the United States, as CFO then CEO.
I have experienced both success and failure and developed professional skills that allow me to better appreciate what it takes to lead and build long-term, creative businesses. »
Salviati
Development in the United States of one of three historic (1859) Murano luxury glass brands (jewelry, art and design), ultra-contemporary in style, in collaboration with leading international designers.
Based in New York from 2006 to 2009 as CEO, Frédéric Brière grew the business of Salviati’s American division by opening a flagship store designed by Paola Navone in New York’s luxury district of Soho, by developing retail corners at Neiman Marcus and Saks Fifth Avenue and by strengthening those at Bloomingdales.
He prepared for the arrival of digital era with an online store and a big-data initiative with the New York Times.
Brière also enhanced the brand's reputation with the American fashion and decoration press and fostered new public relations and philanthropic operations with New Yorkers For Children, Tibet House-Christie’s, etc.
He recruited and led an entirely local team and grew initial sales from $ 0.9 million to $ 2.9 million from 2006 to 2008 (+ 222%).
artès
A brand new startup developed by Pinault Group (PPR) with 15 museum stores, located in French shopping centers, along the model of the Met stores in the United States.
Frédéric Brière was ARTES’ CFO from 1998 to 2003. He contributed to its strategic plan, and to a 12M € fund raise from business angels to support store development. He set up budgets and reports, financial operations and information systems to support the Y2K milestone and the transition to Euros, fueling retail growth, growing product collections, and fostering margins.
With disappointing results, the channel was sold in 2003 to JNF Flammarion which specialized in the same sector for creative industries.
FNAC ÉVEIL & JEUX
Creation from scratch of a chain of 41 FNAC boutiques for children located in shopping malls and backed by the Eveil et Jeux website. Part of PPR Group.
From 1997 to 1998, Frédéric Brière was a member of the start-up team responsible for the concept, the implementation of the business plan and the deployment of the chain of boutiques, in his role as financial controller.
This founding team handled the groundwork for lasting success. Brière set up budgets, reporting, store and margin analysis dashboards, IRR and ROI performance indicators, and created incentive programs for the operations teams.
A proven success story, FNAC Junior became FNAC Eveil & Jeux and was sold in 2010 to become Oxybul today.